Sales organizations have been stuck in the past with outdated sales displays and static training materials. They need to embrace change or be left behind! The Metaverse & Web 3 are opening up possibilities that were never possible before- so many companies will start using these technologies for all sorts of purposes, from product display cases down to CRM systems. It's time you started thinking about how your company can keep ahead by embracing new digital innovations.
Forbes and JPMorgan are forecasting that the Metaverse will emerge across key sales sectors over the next few years, creating an annual $1 trillion profit potential. And according to a recent KPMG pulse report, nearly two-thirds of consumers now know about this virtual reality metaverse for engaging with brands.
The future of buying is digital. This means that B2B sellers must be prepared with the right sales enablement tools and training for buyer-seller interactions in virtual environments, such as those found on Metaverse platforms.
With the help of Web 3.0, sellers can provide an immersive and personalized virtual buying experience that leads consumers to smart purchasing decisions. This increases brand loyalty for businesses that invest in this technology.
The Fundamentals of Metaverse and Web 3.0
The Metaverse has become a confusing phenomenon due to the widespread hype surrounding it, but the essence behind it from a sales enablement standpoint is surprisingly simple. It is best described as a continuous virtual ecosystem in which brands and customers can engage by leveraging Web 3.0 extended reality (XR) technologies such as:
- Virtual reality (VR) is an immersive, fully rendered digital environment that replaces the real world.
- Augmented Reality (AR): An interactive experience incorporating digitally enhanced content into real-world settings.
- Mixed Reality (MR): A seamless combination of augmented and virtual reality in which physical and virtual environments coexist in real-time.
Gartner predicts that over the next five years, one in every four people will spend at least an hour per day in the Metaverse for work, shopping, education, or entertainment. Furthermore, 30% of global enterprises will have metaverse-ready products and services. Organizations that are the first to recognize XR's potential in sales enablement today will reap the benefits tomorrow.
Immersive Virtual Buyer Engagement with Web 3.0
Sellers can interactively engage buyers for a deeper level of understanding by incorporating the use of XR technologies within customer-facing sales content. XR technology brings products to life through 3D models and immersive virtual displays that promote multi-sensory learning instead of traditional sales content and development demos that fail to inform buyers constructively.
With the use of AI and virtual showrooms, sellers can create a more immersive experience for buyers. They can virtually present their products with AR or VR technology, allowing users to interact as if they were right in front of each other's eyes.
Virtual showrooms in the Metaverse provide a personal and immersive experience for buyers. Exploring at your own pace provides an opportunity that not many other businesses can offer, making it easier than ever when searching out new products or services.
Coaching and personalized virtual training
With Web 3.0 technologies, organizations can develop virtual buyer-ready sales teams through interactive training and an immersive MR experience that replicates real-life interactions with prospects in the Metaverse - enabling them to practice communication techniques for promoting positive engagement.
How can you expect to get better at your job if it's not stressful? The AI-driven voice analysis will measure how well each individual seller is performing, and then managers can use the automated insights for personalized coaching that'll streamline professional development.
With the help of enterprise-grade XR tools, you can engage buyers with virtual product displays or coach sellers on how they should interactively present their products. The Metaverse is coming soon, so ensure your business is prepared for it.