hen we talk about the metaverse and Web3, we hear a great deal about virtual reality (VR). Augmented reality (AR) is rarely mentioned in casual conversation, and the two are frequently confused as synonyms among non-technical audiences. More interestingly, the clear distinction between both new technologies has far-reaching consequences for the metaverse's future.

VR provides its users with a totally artificial 3D environment in which they can engage using special equipment such as VR headsets, whereas AR is a combination of digital technology and the user's physical setting. In short, users have an immersive experience mixed medium encounter with digital information interlaced on top of their real-world situation.

According to a study, 54% of experts believe the metaverse will be a fully functional feature of our daily lives by 2040. Similarly, a significant number of experts in the field believe that users will prefer an environment with elements of "real" reality and that AR applications will become increasingly broadly used as a result.

Uncomplicated innovation

Indeed, one of the appeals of its simplicity: users only need a smartphone to encounter this latest technological environment. With Web3 skeptics citing inaccessibility as a barrier to adoption, augmented reality has the potential to broaden the metaverse's user base, bringing in a broader stroke of users even without the burden of costly technology or technical expertise.

Google's initiatives to launch new smart glasses signal a significant increase in activity in this area. Of course, wearing a sleek pair of sunglasses is far more fashionable than carrying around a clunky VR set.

AR offers a more user-friendly understanding for newbies to the space because it does not alter the user's environment. Instead, it improves it. The outcome is a more human experience, with digital information integrated into the physical environment in real-time, without losing contact with the user's physical surroundings.

For example, in the field of education, AR can allow science students to evaluate cell structures up close. This technology, which eliminates the need for bulky equipment, allows them to zoom in and out to recognize the complexities of cellular structures.

Architecture students can see how their designs fit into the physical world. The adage "seeing is believing" suddenly becomes a reality. Students will not need specialized rooms within universities to enjoy it because all they will need is a smartphone.

Firms emerge into AR

AR has already begun to benefit the advertising and retail industries. In fact, IKEA, the Swedish DIY furniture giant, has already used a version of this technology through their smartphone-compatible app, IKEA Place. The app uses augmented reality to allow users to virtual place true-to-scale 3D furniture in their own space before buying.

Given the convergence of fashion, advertising, and retail with metaverse innovation that occurred during Metaverse Fashion Week, we can be certain that when combined with AR, the possibilities in this space are limitless.

Creators can now design and trade in-game assets thanks to the addition of blockchain and non-fungible tokens. Players can even transfer assets from one game to other thanks to interoperability. Incorporating augmented reality into this mix opens up a whole new world of possibilities by placing players in real-world settings.

Pokemon GO was one of the initial examples of this, transporting players from their living rooms into a virtual reality that tracked their movements in the real world in real-time. Players in the metaverse can use AR to examine better the environments in which their characters are while devising techniques to complete their missions.

With a slew of powerful benefits and applications, it's clear that incorporating AR technology into the metaverse will transcend the physical and virtual worlds. Finally, users will be able to enjoy the advantages of the metaverse without having to leave the comforts of reality.

How do you think the rise of augmented reality will change the way we live and interact with each other? Drop your thoughts by sharing this article on social media.

Oct 17, 2022
Digital Lifestyle

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