ercedes-Benz Group AG is the most recent automotive company to make metaverse moves.
The five applications for Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach protect trademarks for future NFT collections, marketplaces for digital assets and virtual vehicle parts, and cryptocurrency trading.
One trademark filing for the company's “Maybach” model mentioned crypto-collectibles such as digital or physical animal furs, blankets, carpets, rugs, and mats.
Another filing for its "S-Class" model stated that it could contain audio recordings, video recordings, image files, music, and multimedia content enclosing artwork, text, audio, images, or video showing collectible items authenticated by NFTs.
According to the applications, these NFTs featuring digital art or representing a collector's item are for use in online virtual worlds, a benchmark to metaverse platforms.
This isn't Mercedes' first foray into blockchain; the company has already experimented with using the technology to guarantee consistent documentation of contracts throughout the supply chain.
Earlier this year, Mercedes subsidiary Daimler South East Asia launched a Polygon-based blockchain-based data-sharing platform. Users can use the platform to exchange data with other businesses, such as insurance details or clinical trials.
Furthermore, the company's Formula One Racing team, Mercedes-AMG Petronas, collaborated with cryptocurrency exchange FTX. Following its Chapter 11 bankruptcy filing in November, it postponed the sponsorship and removed the FTX logo from race cars.
Mercedes-AMG Petronas and FTX also released a line of NFT collectibles for the Miami Grand Prix, including free-to-claim special edition race ticket stubs on the now-defunct FTX NFT marketplace.
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