Mars has collaborated with virtual metaverse band KINGSHIP to establish limited edition M&M's boxes showcasing content from the Bored Ape Yacht Club.

Three BAYC NFT hodlers and one Mutant Ape Yacht Club MAYC owner make up KINGSHIP. As part of the agreement, the avatars illustrated in the NFT art will be published on a limited number of boxes of chocolate candies.

There have been 4,000 boxes made in total, divided into two rarity tiers. The regular tier is packaged in 3,900 brown celebratory gift boxes, whereas the 100 "gold" edition boxes are rolled up in gold and white foil, numbered 1 to 100, and feature the Kingship member's apes printed on the M&M's.

Furthermore, 6,000 candy gift jars are now available for purchase on the M&M'S website. Hodlers of the KINGSHIP Key Card NFTs were granted early access to this promotion, implying that the gold edition boxes may have already been depleted.

"We're thrilled to continue our Mars foray into the metaverse through this collaboration with 10:22 PM and KINGSHIP as a way to engage our fans in a new and exciting space," said Global Vice President at Mars Wrigley.

The transaction represents yet another exciting use of the IP behind Yuga Labs' NFT projects, with other BAYC hodlers previously using the content for TV shows and restaurants.

Worth 400 ETH Pudgy Penguin

Despite the fact that the digital asset sector has been in an extended bear market, one Pudgy Penguin recently sold for a total of 400 Ether (ETH) on Aug. 22, which is equivalent to roughly $670,000 at current prices.

The project has become one of the market's most highly regarded collections, with 8888 Pudgy Penguin NFTs in circulation.

Item #6873 was the NFT sold, one of the rarest in the collection because nearly all of the penguin avatar's traits are shared by only 0.01% of the other items in the project.

According to the OpenSea transaction history, the seller CoinUnited previously purchased the asset for 225 ETH on September 8 last year, which was worth approximately $788,000 at the time. As a result, they made a significant ETH profit, though it would be reported as a $118,000 fiat profit.

According to CryptoSlam data, Pudgy Penguin NFTs have produced $7.5 million in sales over the last 30 days, representing a 314% increase.

Aug 25, 2022
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